Wine Label

Task

Create a label for a wine to be given to partners of Mayco. This business mainly provides services to “tienditas”, or corner stores, across Mexico.

For this particular occasion, the focus was to celebrate the small shops and the people that keep them running.

Solution

With the task in mind, I proposed three possible directions, as shown in these moodboards. In all of them, I wanted to capture a different aspect of what makes a tiendita different from big grocery stores.

The first direction focuses on the variety offered in a small space, creating a saturated look around the store. The second direction looks at the hand-made materials a store may use in order to save costs or create quick signage. Finally, the third direction is all about the practicality of these shops, organizing things to really be a convenience store.